LinkedIn, the social network platform for business and business professionals has launched an online resource dedicated to small businesses for navigating the post lockdown period. LinkedIn for Small Businesses is offering free services that include tips, resources, business tools, courses, and recruiting services to help small businesses.
LinkedIn Small Business Pandemic Recovery
These resources run the full gamut of delivering badly need tools. This includes marketing, hiring, selling, and learning all designed to work together to suit the individual needs of your company.
Through Jordyn Dahl LinkedIn, LinkedIn News’ small business editor even publishes a weekly newsletter with resources, news and conversations dedicated and tailored to the needs of small business owners.
Connecting, Engaging and Marketing within Communities
Through LinkedIn Events, you can create an event to share with your network and wider audience. You can use it for both in-person and online events. Among these features include making it easier for businesses to create and join professional events for communities.
This is will allow for better collaborations and networking among customers, colleagues, and communities to get business done. LinkedIn believes through such events businesses, particularly small businesses, will continue their engagements with their customers to update them on important events.
For example, with LinkedIn Events, you can host a virtual event for a product launch and showcase the features online thus providing customers with deeper insights into the product. You can also provide online courses, host alumni meetings, convene networking events, workshops and business conferences.
You can also promote your online training courses with it. To host your professional development event include a link to an external ticketing site. You can then share the event with your professional network.
Through LinkedIn, you can create a LinkedIn from your personal profile or company page. For even better targeting for your events you can also invite your 1st-degree connections to the event. You can also set up the events as public or private. Simply put in a public event, and anyone can choose to attend. If it’s private, only invited guests or people who have the link to the event can see and attend events.
Develop your Skills through Free Courses
LinkedIn is offering small business leaders with the opportunity to fine-tune their skills through LinkedIn Learning and LinkedIn Blog. The courses include training in management, sales, marketing as well as well being courses such as stress management, building resilience and others.